Becoming the next IT-brand
In a world where culture decides what’s trending and what’s not, we decided to make Liquid I.V.® the ultimate IT-brand.
THE LAUNCH OF LIQUID I.V.®:
First things first: To introduce Liquid I.V.® to the Dutch target audience, we needed to create visibility. We had to be where they are, appear on their For You Pages, and speak their language. For our first launch, we hosted an event and decided to create a big hype around it. We invited all the key creators and ambassadors and created in-time content. With everyone present, it felt as authentic as possible. A true FOMO moment and a perfect way to introduce Liquid I.V.® to the Dutchies.
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BECOMING THE CULTURE
To get right in the sweet spot of culture, we collabed with two of the biggest Culture Creators in The Netherlands. De Haarclip van Marie-Claire and Schoudertassie reach more than 150.000 Dutch followers right in our target group. They literally speak today’s culture’s language.
We got included in an OG Schoudertassie festival starter pack, and got an iconic Marie-Claire afko: (LV’tje). And we all know: When Marie-Claire gives you an afko, this means nothing less than cultural relevance ;-)
BECOMING ‘IN’ WITH IN-TIME CONTENT
Do you want your brand to be ‘in’? Then take this from us: create in-time content when it’s still hot.
This is exactly what we did at the brand activations at Down The Rabbit Hole and Lowlands. Liquid I.V.® was there to make sure all the party people were partying more hydrated. Of course, we captured all of this to let everyone at the festival know we were there (and to create FOMO for those who weren’t).
We invited our loyal creators and their besties to join us at the festivals, resulting in good vibes, great content, and even better hydration!
