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Conquering Gen Z on TikTok with Electric VibesHow do some brands make it big on TikTok (when some of them aren't even that big)?
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Hype 🤜🤛
TikTok is the perfect platform to build hype around things like products and events if you do it right.
Hype-building strategies are built on:
- FOMO
- Combining strategies (owned/ads/creators) to make people feel that they're seeing content about that thing all over their feed
- Story first, product second
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We did this for Magnum's Festival in Amsterdam by:
- Producing content for their brand channel and sharing it in the lead up to the event
- Running it as dark ads to reach even more people
- And then sharing original in-time / in-the-moment content for their brand channel during the event itself
The key here was not waiting 3 days for approvals.
