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decode culture,
Before It's Old News

Culture, Gen Z, marketing and more. Get all the insides on what’s shaping tomorrow’s culture.

culture report 2025

This marks the third year of publishing our findings and it's probably the most exciting one yet! If you ask us, there’s never been a more important time to understand what’s driving culture. Because today, culture decides, which is why all brands should focus on earning cultural relevance and resonance this year.

Our longest report yet dives deep into social media trends, niches, cultural movements, and most importantly, the ever-evolving behaviors of Gen Z and Gen Alpha (the newest gen on the block).

curious for more?

The US TikTok Ban; What You Need To Know

What’s been going on, what are the (possible) effects, and what can you, as a creator or marketer, do to prepare for any further changes? Let us sum it up for you!

TikTok

marketing

culture

Your Guide To 2025

Every year brings new challenges, new opportunities, and a chance for a fresh start. Ready to hear what’s on our radar for the new year? Let’s dive into our agency predictions for 2025.

culture

marketing

predictions

How Roxy Dekker Captivated a Nation

Just one year ago, the question 'Who is Roxy Dekker?' was still something that was asked sometimes (yes, by boomers, but still). But at this moment, that question isn’t even a possibility anymore. We think it’s safe to say Roxy Dekker is the moment.

Talent

Community

Roxy Dekker

How Nano-Influencers Are Changing The Game

Influencer marketing faces a moment of truth. As brands catch on to the changing social media landscape, the industry must rethink what makes an influencer truly valuable. Spoiler: it’s not their number of followers.

Content

culture

Community

We all talk about community, and you should too

Community is becoming more and more important for Gen Z and Gen A. Young consumers long to be part of the community of their favorite brands and artists. If you’re not putting the work in building your community yet, let us tell you why you definitely should.

Community

Content

marketing

Why we are all in our 'Eras era'

Lately it seems we are all in our ‘eras era’. What’s the reason these eras and trends exist and pop up? Where do they come from, and what’s in it for you as a brand?

Content

Gen Z

Speed of social

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Get in touch.