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Before It's Old News

Culture, Gen Z, marketing and more. Get all the insides on what’s shaping tomorrow’s culture.

How roxy dekker captivated a nation

Just one year ago, the question 'Who is Roxy Dekker?' was still something that was asked sometimes (yes, by boomers, but still). But at this moment, that question isn’t even a possibility anymore. We think it’s safe to say Roxy Dekker is the moment. We’re seeing a swift in the way pop artists rise compared to previous years. We’re here to tell you all about the magic behind Roxy Dekker her brand and music. Let’s break down the path she’s walked so far.

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How Nano-Influencers Are Changing The Game

Influencer marketing faces a moment of truth. As brands catch on to the changing social media landscape, the industry must rethink what makes an influencer truly valuable. Spoiler: it’s not their number of followers.

Content

culture

Community

We all talk about community, and you should too

Community is becoming more and more important for Gen Z and Gen A. Young consumers long to be part of the community of their favorite brands and artists. If you’re not putting the work in building your community yet, let us tell you why you definitely should.

Community

Content

marketing

Why we are all in our 'Eras era'

Lately it seems we are all in our ‘eras era’. What’s the reason these eras and trends exist and pop up? Where do they come from, and what’s in it for you as a brand?

Content

Gen Z

Speed of social

Culture Report 2023

Who is Gen-Z in 2023?

Content

Gen Z

Culture Report

Culture Report 2022

Who is Gen-Z in 2022?

Content

Gen Z

Culture Report

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