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The resurgence of YouTube

In the past decade, short-form video platforms have become more and more popular, and our collective attention span has shortened. Apps like TikTok and Instagram Reels have taken over with their quick, engaging content.

While TikTok remains the go-to platform for Gen Z, the research from our Culture Report on Gen Alpha (those born from 2010 to 2024) has shown a surprising shift, with YouTube being their number one favorite platform. Let’s dive into the resurge of YouTube.

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The resurgence of YouTube

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