NEW YORK PIZZA TO IBIZA
We can’t blame New York Pizza for celebrating their 30th birthday on the world’s biggest party island. But they needed help.
THE FOMO EFFECT
We enlisted 18 TikTok creators to create content across TikTok and Instagram to create hype before the trip. Then, we flew them to Ibiza.
100K+
Shares
2.5M+
Engagement
30.2M+
Views
CONTENT THAT DID THE TALKING
There were pool parties, pizzas, tattoos, and we produced over 25 ‘in-time’ videos on New York Pizza’s owned channels to give everyone that insane fear of missing out. The results show that we managed to do just that.
Want to build hype for a Gen-Z audience? Get used to posting in-time and in-the-moment. By tomorrow, it’s old news. To create that sense of virality, you need to make people feel that they’re seeing content about that one thing all over their feed. Which in this case, was the trip of a lifetime.
