Are you ready to know everything you need to prepare your marketing strategy for 2025? During the For You Academy we’ll give you the trend forecast for the upcoming year, you’ll learn how to connect with Gen A, and we’ll teach you everything culture and community, so your business stays ahead. Besides an afternoon filled with new insights, all ticket holders will receive our exclusive Culture Report 2025 for free!
MEET THE speakers
The For You Academy is an afternoon filled with inspiring stories, experiences, and insights shared first-hand by experts. Leave the academy with advice you can immediately implement in your business strategy!
Social Trends
Social Trends
Tess Scholten & Britt Messing
Tess and Britt (Founders For You Agency) will inspire you with a specialized forecast of the trends shaping 2025. Based on For You Agency’s cultural research, they’ll guide you through the dynamic world of social trends.
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Content
Content
Robin Komin
Join Robin Komin (Creative Strategist For You Agency and online creator) as he shares the most effective content tips and tricks for 2025.
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Speed of Culture
Speed of Culture
Glenn Cornelisse, Pepijn van de Pol & Kevin Domburg
Glenn Cornelisse (Co-founder Stëlz), Pepijn van de Pol (Freelance Creative Strategist), and Kevin Domburg (Brand Manager Unox Snacking Unilever) will teach you how to translate this rapidly changing social landscape into actionable strategies for your corporate brand.
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Community
Community
Stan Molemaker
If there’s one thing to prioritize in 2025, it’s community. In a panel with Stan Molemaker (online creator), you’ll discover how to build meaningful communities and create brand love that lasts.
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Gen-A
Gen-A
Teachers Panel
A new generation has arrived. Hello, Gen A! As they grow older, connecting with them will become more and more important for your business. But how do you reach them effectively? Spoiler alert: it’s not the same as connecting with Gen Z.
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Program:
12:30 - 13:00: Doors open
13:00 - 13:40: Based on For You Agency’s cultural research Tess and Britt will guide you through the dynamic world of social trends to help your business thrive in today’s cultural landscape.
13:40 - 14:10: Join this panel with primary school teachers. Based on our research, in which we interviewed over 450 Gen A’ers, the teachers will give you first-hand insights into the wishes and needs of this new generation.
14:10 - 14:20: interactive Q&A
14:20 - 14:40: Lunch break (lunch & drinks provided)
14:40 - 15:10: Stan, with over 190,000 followers, will share his personal perspective on building authentic connections with brands and your community
15:10 - 15:20: interactive Q&A
15:20 - 15:50: How do you work with the speed of social? Stëlz is known for its groundbreaking marketing and thought leadership, and Pepijn has worked for top-tier brands. Kevin will elaborate on how Unilever, as a larger organization, successfully implements different strategies.
15:50 - 16:10: interactive Q&A
16:00 - 16:10: Coffee break
16:10 - 16:30: Discover the latest TikTok ad features and let Robin teach you exactly how to leverage them to boost your brand’s presence, engage your audience, and stay ahead. You’ll leave the academy with practical advice you can immediately implement in your strategy.
16:30 - 16:45: interactive Q&A
16:45 -17:00: Closing with drinks
Let's inspire learn & connect
Don’t miss out. Decode today’s culture, before it becomes yesterday’s news. By purchasing a ticket, you’ll also receive our exclusive Culture Report 2025 for free!